MEDIA

INTERACT

COMMENTS

03/19/08

Text: Nik Mercer

Save Polaroid has a pretty obvious mission statement: save the instant film that Edwin Land developed in the early-1970s. Ever since Polaroid announced that it would stop producing the familiar instant film, amateur and professional photographers alike have contested the decision... with gusto!

You can help save Polaroid film by doing the following (as instructed by Save Polaroid):

1. Join the Save Polaroid flickr group. Upload your photo and a description of what Polaroid film means to you.

2. Download the Action Pack. It contains pre-addresed postcards to send to Polaroid, Ilford, and Fuji with information about why Polaroid should license manufacturing rights to other companies. It also has flyers and other media to distribute to camera shops, film labs or anywhere else.

3. Write to Ilford and Fuji (or any other potential manufacturer) yourself. Nothing will convince a company to produce something more than the knowledge that there is a large market for it. Here are their addresses.

4. Sign the petitions. There is a list of them on the Save Polaroid homepage's sidebar.

5. Digg the Save Polaroid site. Or blog it. Or add it to any of the bookmarking or social networks out there. It all helps.

6. Contact Save Polaroid with other ideas. If you have an idea, a skill, connections or any other way to help this effort, let us know.

With a little hard work, concentrated effort, and dedication, the household item might just find itself back in production.