Q&A with Keith Schofield

nik.mercer — Tue, 02 Dec 2008 16:01:19 -0800

Creative ideas supersede technical achievements on the road to viral stardom in the current climate of music videos. Finding continued success with The Brighton Port Authority’s “Toe Jam” video, Keith Schofield emerges as the hot ticket in an industry crippled by falling budgets and a saturation of jaded directors who howl at the changing marketplace. Armed with inexhaustible enthusiasm for all things pop culture, Schofield pumps out viral sensations that regale viewers with a joyous vitality—his recent campaign for Diesel has already raked up over six million hits on Break.com.