11/08/07
Guinness Creates Their Most Expensive Ad
Text: Nik Mercer
Remember that Honda cog ad? The one that featured a sort of Rube Goldberg machine made out of Honda car parts? Well, Guinness has essentially picked up where Honda left off with that award-winning commercial with their latest advertorial creation: "Tipping Point." The ad won't air in the U.S., but at least you can see it thanks to the awesomeness of YouTube. 6,000 dominoes, 10,000 books, 400 tyres, 75 mirrors, 50 fridges, 45 wardrobes and six cars were used in the creation. Impressive.
